Vitamix invited me to sign books for 2-hours at their booth on Day 2 of Expo West. We had a line that was so long the other vendors complained our fans were blocking their booths. Hum…I would have thought they’d be stoked to have a captive audience to sell to.
Even the fire marshall was called in because our line was too long. A good problem to have! I signed 200+ books in 2-hours! (Plus, I signed another 100+ at our reception later that eve.) Thank you Vitamix for generously gifting these books to our friends and fans.
This is the amazing Vitamix team that made this all happen. You can see the video of my 60-minute DVD they’re including with the TurboBlend-VS playing in the background.
I love Expo West because I get to connect with old friends I haven’t seen for a while. Here’s Elizabeth Castoria from VegNews Magazine. Their booth was just down the isle from Vitamix.
I found the beautiful fitness model Koya Webb. I love how ripped this girl is…so pretty.
This was the most brilliant display at the Expo. GoRaw simply hydrated their bar, and set it to sprout over time. Perfect demonstration of why raw….raw generates more life. Now, try that with processed cooked food.
Eric Botner is an amazing man helping make superfoods available to the mainstream. Earth Circle Organics was one of the generous sponsors for my Gastrawnomique dinner event last November. And, they have a cacao and cashew crunch that is sweetened with coconut syrup (the latest in low glycemic sweeteners) that is to live for!
Chris Ochs at Sunfood was another generous sponsor for Gastrawnomique.
After a day of being inside a huge convention center under fluorescent lights, I needed an oxygen infusion. Luckily, I found an oxygen bar, AirHeads, at the Seventh Generation booth, and plugged in for several minutes to recharge.
I ran into many, many other friends including Ryan and Jeremy Black from Sambazon, Frederick from Big Tree Farms, Jane Kim from Sea Tangle Kelp Noodles, my friends at Sequel, ….but unfortunately didn’t get photos with them.
Next…photos from the Vitamix Mix + Mingle with moi later that evening.
Audra Lowe, the beautiful host of Better TV, invited me to talk about some of the benefits of raw foods. I had so much fun shooting 2 segments in her Connecticut studio back in November. Autumn on the East Coast is so pretty with the changing colors of the leaves. These segments aired nationally on January 12th, 2011.
Last week’s dinner at the Test Kitchen was a chance for me to introduce my latest Raw Food 3.0, inspired by molecular gastronomy without the chemicals, vegan and raw. My 6 courses were presented to a main stream foodie audience in a fine dining atmosphere. And it RAWked!
Smoked Anaheim Chili
Lapsang Souschong Wild Mushroom
Molten Cookie Dough
It was so much fun to get to feed everyone my new style of Gastrawnomique cuisine in such a beautiful setting with amazing staff. It was a packed house both nights. Celebrities who came to dine included Frances Fisher, John Salley, Jarad Butler, and Diane Warren.
In the kitchen were some of the most amazing chefs assisting me and making sure my dinners were successful both nights including Bravo Top Chef Alex Reznik and Next Food Network Stars Doreen Fang and DAS. I’ll post up more behind the scenes and kitchen photos next….
Generous sponsors included Excalibur Dehydrators, Earth Circle Organic, Big Tree Farms, Sunfood, Gold Mine Natural Foods, and Sambazon.
These photos were all taken by Maria Loewenstein, except for the Lapsang Souschong Wild Mushroom which was taken by Rogelio Marhx.
Today was Day 3 of food prep at the Test Kitchen. My GastRAWnomique molecular gastronomy inspired dinner is just days away. Chris Ochs and Josh from SunFood personally delivered a ton of superfoods. Diane Paylor and I were elbow deep in cacao. And Top Chef Alex Reznik was cold smoking my cashews for me.
To cold smoke, Alex uses a smoking gun packed with chips to push smoke into a sealed container of raw cashews. The cashews absorb the aroma of the smoke, but stay raw. Pretty cool. No pun intended.
Restaurant Mo-Chica’s Ricardo Zarate and I making Cheddar Kale Chips.
Richi helping me set up 8 Excalibur Dehydrators. These are my favorite dehydrators, and they come with Paraflexx reusable non-stick sheets. Thanks for sending them over to me Excalibur! So much love from the community, sponsors have been super generous and include: Excalibur, Sambazon, Earth Circle Organics, Sunfood, Gold Mine Natural Food, Frontier Natural Products Co-Op, Big Tree Farms.
Chef Seth Greenburg at the Huntley Hotel Penthouse Restaurant invited me into his kitchen where he shared with me some of his favorite molecular gastronomy techniques.
Chef Seth and I compressed melons and cucumbers, and put chemicals into water and fruit puree to create popular spheres or ‘caviar’. We even made ‘noodles’. See what could be done using chemicals got my creative juices flowing thinking about ways to create similar effects without chemicals, and instead 100% natural and raw.
Test Kitchen brings together the best Chefs in LA, and has become much like a think tank where Chefs share their creativity, ideas, and time. Great energy in this space! Chef Christian Page, a locavore sourcing his ingredients locally and seasonally, is to the left of the photo, and is about to open Daily Dose Restaurant in downtown LA in mid Dec.
I made it to San Diego Tuesday for the launch of Sambazon’s Warrior Up campaign… and to see my new billboard in person. I found it at 30th and Adams, in the Hillcrest area of town, supposedly where all the hipsters hang out. Kato and I screamed and giggled when we first spotted it. What a feeling!
Sambazon is helping to promote organizations that give back to our communities and to the world, and Pedal Patch Community in downtown LA is the non-profit I’m working with. Jason Eugene Boarde is the Director of PPC, and is pictured to the right above at one of the community gardens.
PPC is a community supported social enterprise advocating innovative, community-based solutions to hunger, food insecurity and sustainability. PPC works with at-risk youth and develops edible landscapes and garden communities that focus on positive land use, eco-literacy, food system sustainability, food security matters and community involvement. We’re launching a series of talks and events called Food Stuff LA on August 21st, 2010 designed around a panel of experts providing a healthy dose of wellness, good food, and ardent discussion to raise awareness around healthy sustainable food options and food security and safety issues.
Now, on to the PARTY!…later that evening, we headed to downtown San Diego for the launch and press event. It was in a warehouse with beautiful exposed brick walls. The 11 warrior images were posted on opposing walls, and the space was transformed into a hip art gallery.
I felt so honored to be in a line up with Jack Rose and free surfer celebrity Jon Rose. They both work to make clean drinking water available to those in the world who need it most through their non-profits Rain Catcher and Waves for Water. Currently, they’re traveling into Haiti every other week with ceramic water filters and buckets to set up water filtration systems to save lives. I’m in awe of this father and son team. They both have beautiful spirits, fiery passion and drive, and amazing stories.
To the right is master surfer Rob Machado who’s non-profit, Rob Machado Foundation, funds educational programs to help kids better understand their contribution towards a healthy planet. Programs include community gardens on school grounds.
Hans Rey, the pioneer in trails mountain biking and all time legend, provides bikes for people in developing countries in need of transportation to get to work or school through his non-profit Wheels 4 Life. We’ve had mutual friends in common for a couple years, and it’s always awesome to finally meet in person.
Kassia Meador is a real beauty. Kassia is a pro surfer, Roxy swimsuit model, and is a spokeswoman for Keep a Breast. Keep A Breast is a non-profit organization that exposes young people to methods of prevention, early detection, and support through development of habits that will benefit their long term health and well-being. Kassia and I share the same ideas for preventative care, eating right, and decreasing toxic load on the body.
Jeremy Black is one of the founding brothers of Sambazon.
And, Ryan Black is the other brother. Both are super handsome, smart, sweet, and doing really great things on the planet like making anti-oxidant rich Acai available for us here in the U.S.A. while giving back by creating sustainable projects in the Amazon.
Here’s the man behind the camera, responsible for all the beautiful photos in this campaign…JP Greenwood. He was laying low all evening, and I needed help finding him in the crowd..he’s super talented, and so modest!
And, here’s 2 of the magic makers at Sambazon….Kaia, to the left, and Alana, to the right. They’re the dynamic duo. Kato Banks has been a very good friend for many years from back in my San Francisco days.
This was a hugely successful event and launch of an amazing new campaign, which is no surprise since everything Sambazon does rocks!
I’m stoked Sambazon asked me to be a part of their new campaign. I had so much fun on the photo shoot last Friday in Hollywood. Sambazon draws together the most amazing people from pro surfers, mountain bikers, photographers, and artists, and I’m proud to be added into their mix.
You can see Kai Lai and Kato Banks in the reflection of the mirror, and me having my makeup put on.
Jeremy Black is the co-founder, along with his brother Ryan, of Sambazon. Jeremy looks like a Ralph Lauren model. Both he and his brother are the sweetest guys, plus handsome and radiant. Must be all that antioxidant rich acai.
The photographer JP Greenwood and the digital tech John Shin….celebrating after a long day. JPs other assistants, not in this photo, included Carlos Rios and Glen Chivens. JP was great to work with. He made sure I struck the right poses and made sure I looked gorgeous in all the shots. Magic of a good photographer and makeup!
This new campaign launches early June, and I can’t wait to see the photos from the shoot.
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