Ani Launches New VitaMix TurboBlend VS

I was invited to the VitaMix headquarters in Cleveland, OH to shoot a 60-minute DVD that will be included in their latest VitaMix Turbo Blend Variable Speed blender. This was a huge honor for me, as you all know how much I love my VitaMix. My family had an early model in our kitchen from the 70s, so I’ve used the VitaMix my entire life.

The production was shot in a big stadium kitchen where the production crew and VitaMix employees including chefs, food scientists, marketing, and product development filled the stands. I think we shot about 14 or 16 segments in just 2 days! The owner of VitaMix is vegan, so all the recipes are free of dairy and animal products.

Bob Stefanov, the director, was a joy to work with. We had loads of fun and made sure to laugh a lot.

The wonderful team at VitaMix. I am so eager to watch the videos, haven’t seen them yet, and friends were telling me they watched it at the VitaMix booth at Expo West last weekend up on a big screen TV. We’re planning a big launch at Expo West, so make sure to look for me at the VitaMix booth in March in Anaheim, CA.

The new TurboBlend Variable Speed will be available at natural food stores including Whole Foods Markets. So excited to help launch this new product with VitaMix!!

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18 Responses to “Ani Launches New VitaMix TurboBlend VS”

  1. Wow Ani that is totally cool! I am so happy for you and as always you look just like a Rock Star!
    Anitra Fritz

  2. Congratulations! What a sweet group of people…

  3. Bob Stefanov says:

    Thanks for the kind words…still nourished from the exhilarating experience…and the great recipes that are really, really delicious! Hope to work with you again soon.

  4. Allison Hase says:

    How do we get the DVD if we already own a Vitamix?

  5. Ani,

    fabulous! That’s really great to see you advertise for such of fantastic product, Rock on girl! :)

  6. Jan says:

    Ani ~ what an honor!

    My dreams came true this holiday~~
    YES, YES, YES, I got my VitaMix after a long wait!
    AND, AND, AND, My beautiful daughter gave me my first
    Ani’s raw food kitchen book!!!
    I am so lucky! What excellent
    recipes! LOVE,LOVE both gifts!!!!

  7. Yassir Islam says:

    hoe enjoying my vitamix blender so look forward to seeing the videos too!

  8. Nancy says:

    I was finally able to order a Vitamix, after 5 years of using a blender and plodding on my raw food trail. I am thrilled to see the addition of Ani’s video!!! Ani, yours was the first book I got that made me feel I could do this. And now you are going to put me on target with my Vitamix. I am sooooo excited!!!!

  9. Doreen says:

    I have the same question as was asked December 14th by Allison- Anyone know where we can get the DVD without buying the Vitamix? (I already have a Vitamix- I love it!)

  10. Terri says:

    I just received my copy of the DVD from my purchase of the Vegan Cookbook for my Vitamix machine and I love the DVD! Watching you makes it sooooo easy! Well, that and my Vitamix too!

  11. sethany says:

    Just got your new book!!Going out side to start to read it!

  12. Ags says:

    Ani, Congrats on your VitaMix DVD’s! Your book has helped me so much! After being very ill and then recovering, I knew I had to start a new way of eating. I saw your book, bought it, read through it in one afternoon and it has really changed my life! I’m so excited to be on this raw food journey. And 4 of my children are on it with me. Now all I need is my VitaMix. Hoping to be able to get one in the near future. :))

  13. Denise says:

    I can’t believe Vitamix is not even showing this version on their website. I called and they said it’s available for purchase which I am about to do :). You would think they would promote this abit more on their website.

  14. Bonnie says:

    Got a vitamix…love it.
    Just watched you on some San Francisco program. Kind of a morning show format… My goodness, you had more Moxee, or stage presence, or whatever you call it than the two hosts put together!
    I’m new to raw foods. Just getting started, but am a total fan!!

  15. Jocelyn Blum says:


  16. Linda Kroger says:

    I have had my wonderful Vitamix for about 10 years! Can’t wait to get your recipes!!

  17. Great blog post!! thanks for sharing..

  18. admin says:

    the Vitamix DVD is available only with the Turbo Blend VS blender model, as it comes inside each box. my books are all available everywhere books are sold, like books stores, natural food stores, and online on Amazon. xo